Ivy Park Unveils Spring/Summer 2018 Campaign
Who else could bring in International Women’s Day in style better than Beyonce herself?
Earlier today, the Queen B unveiled her Spring/Summer 2018 Campaign for her activewear brand, Ivy Park.
The video promoting the campaign featured a diverse cast of women centered around the U.K. Among those featured was singer-songwriter IAMDDB and model Molly Smith. The campaign ‘champions the collective strength of women all over the world’, with the two stars having their love of sport and physical well-being in common.
In the past, she’s shared a video tribute to feminism and signed an open letter calling for gender equality. However, this year, her aim focused more so encouraging young women to engage in an active lifestyle.
The collection includes a palette of black and olive green color choices on silhouettes ranging in jackets, hoodies, long-sleeve sweaters, leggings, sports bras, and a caps. Some of the pieces will bear the IVY PARK branding in small or large print.
But just in case you missed it or just want to see it again, check it below. Also featured in the campaign, are track athlete Risqat Fabunmi-Alade, singer IAMDDB, model Molly Smith, and cheerleaders from Ascension Eagles Cheerleaders, a charity youth program.